Title: Ecommerce Trade Executive

Reporting to: Senior Ecommerce Manager

Date: September 2024

Location: London HQ

Our Company:

ERDEM is an independent house of bold fashion, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. After appointing his first CEO in 2020, the company has begun its exciting growth journey to increase its visibility and expand its global footprint through Wholesale, Retail & eCommerce channels.

How we do things:

We truly believe our independence is one of our greatest strengths. It ensures we are agile and fast to market. Our team are convivial, dynamic and share the common goal of growing our brand in a sustainable way. Our product is worn by incredible women all over the world.

Key Responsibilities:

We are seeking a highly organized, analytical, and proactive Ecommerce Trade Executive to help drive our online business by optimizing product performance and managing the day-to-day operations of our digital business. The ideal candidate will be responsible for delivering insightful reports on trade performance, managing the product catalog across both the direct website and third-party marketplaces and seeking out opportunities to enhance the customer experience.

Assist Senior Ecommerce Manager with delivering daily/weekly/monthly trade reports using Shopify and Google Analytics to monitor key performance indicators (KPIs) including sales, conversion rates, average order value, and product performance.
Conduct return analysis to identify trends and actionable insights to reduce return rates and improve customer satisfaction.
Analyze product performance to help boost bestsellers and support slow sellers, identifying opportunities to improve trade and informing seasonal buying decisions and stock replenishment strategies across direct website and third-party marketplace channels.
Manage product information, ensuring accurate descriptions, pricing, imagery and inventory levels are maintained across all platforms
Oversee the end-to-end product catalog process, from product upload to category merchandising to go live, ensuring alignment with brand standards and marketing objectives, keeping stakeholders updated on progress to ensure launch is smooth and in timely manner
Responsible for launching key promotions and sale periods onsite, including product and price upload, merchandising, content refresh, and ensuring stakeholders are kept up to date with progress made from throughout the planning and execution process
Collaborate with merchandising teams to optimize category sorting and product visibility.
Communicate with production and logistics teams to flag priority products and alert wider Ecommerce and Marketing teams of any delivery delays
Manage and coordinate product photoshoots, booking freelance photographers, hair and makeup artists, and retouch artists.
Organize the logistics of product samples for shoots, ensuring timely delivery and return of all items.
Manage seasonal styling process with design team handing over materials to relevant team members in a timely manner and is reflective of retail and marketplace buys
Manage and communicate photography requirements for website and marketplace partners by SKU, ensuring brand, design and marketing guidelines are incorporated and adhered to.
Maintain the quality and consistency of all product imagery and ensure it aligns with the brand's visual identity.
Manage website search functionality, adding synonyms to enhance search results and minimize “no result” outcomes.
Continuously optimize on-site search results and improve the customer journey through effective category sorting and product placement, ensuring best in class experience for searches with and with no results
Collaborate with the creative and marketing teams to build engaging homepage content and supporting category visuals that align with campaign themes and product launches, in line with site’s local strategy
Take ownership of the product upload process across all third-party marketplaces, including but not limited to Farfetch and 24S.
Ensure that product listings, pricing, and inventory are accurately reflected across all marketplace platforms, with regular QAs
Work with external marketplace teams to optimize performance and drive sales on those channels.
Assist Senior Ecommerce Manager with user testing customer journeys and new site functionality
Manage all SEO content updates from PLP to PDP, balancing best practice with brand tone of voice.
Stay abreast of industry trends and emerging technologies to maintain a competitive edge, identifying best practices and trends

Requirements:

Bachelor’s degree in Marketing, Business, or related field.
Minimum of 2 years of experience in ecommerce, preferably within the luxury fashion industry
Previous experience in ecommerce trade or a similar role, ideally within luxury fashion or retail.
Strong analytical skills with the ability to interpret data and present actionable insights.
Experience managing product catalogs and coordinating photoshoots.
Knowledge of SEO and search engine optimization best practices.
Self-starter with the ability to work independently and find solutions without extensive guidance.
Excellent project management skills and ability to manage multiple tasks in a fast-paced environment.
Proficiency in ecommerce platforms and web analytics tools
Passion for fashion and an eye for detail
Experience Shopify platform, preferable

Experience managing third party marketplace stores is preferable.

ERDEM

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Ecommerce Trade Executive