Job Description
As a Marketing Planner you will be responsible for building H&M’s quarterly (or periodic) marketing plan in collaboration with Marketing Lead, and Customer and Media Strategists to deliver on valuable marketing propositions that put the brand target first, to deliver on business goals and KPIs. You will work closely with Creative Production, Media, and Content and Channel Planners to ensure execution of the plans from end-to-end.
- Own quarterly content plans, and delivery end-to-end by securing orchestration across all channels, ensuring that investments are steered according to the desired result.
- Collaborate on project briefs for content production together with Marketing Lead.
- Collaborates with stakeholders (incl. but not limited to, Creative Production, Media, Regional Marketing teams and Customer Group product teams) on planning.
- Solid understanding of market, competitor, and customer needs. Connecting this insight to an investment plan designed to ladder up and reach the business objectives.
- You will also take ownership of reactive activities within the period to ensure any requests deliver customer value, and compliment the overarching Marketing plan.
Qualifications
We are looking for people with…
- Customer driven mindset, you always think of the customer first and understand their behaviour, and how to build value for the audience.
- 5+ years of experience in content planning and project management within a marketing environment, with a focus on end-to-end campaign execution.
- Broad marketing background (marketing manager, executive, brand manager, marketing planner, marketing strategist etc.)
- Demonstrated expertise in orchestrating content across multiple channels to achieve high-impact outcomes and maximize investment effectiveness.
- Proficiency in AI-driven content planning and trend analysis
- Proven experience in creating detailed and actionable project briefs.
- Skills in KPI management, and impact analysis to optimize investments and drive measurable results.
- Business acumen, important to have worked for a commercial business (fashion, FMCG, etc.)
And people who have…
- Positive service-minded mindset and great administration skills.
- Demonstrated collaboration skills to work effectively with diverse stakeholders.
- Excellent organizational skills and attention to detail.
Additional Information
This is a
Fulltime Position based at our Head Office in Stockholm, starting as soon as possible. Apply by sending in your CV in English as soon as possible, but no later than the
7th Jan, 2025. Due to data policies, we only accept applications through our career page.
Who We Are
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program – HIP. Learn more about the program here.
- In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
