Area Business Manager, West Bengal, Peter England RED

Aditya Birla Fashion and Retail Ltd. • Full-time • Greater Kolkata Area, IN • 3d ago

Base Location: Kolkata

Minimum Qualification: MBA / Equivalent from Tier 1 / Tier 2 B- School

Preferred Years of Experience: 3 - 6 years

Key Result Areas

Tapping Business potential for the Region

Footfall generation- Ensures execution of the footfall generation plan and monitors quality
Store business plan inputs
Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
Business development- Generate leads for Regional Manager in terms of business potential and scope for newer stores

Franchisee Management

Key relationship manager with the franchisee on operational aspects and ensuring compliance on standard operating procedures etc.
Encouraging investment from franchisees

Merchandize Management

Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations

Monitor store opening timelines
Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
New Store opening- Responsible for recruitment and managing store opening checklist
Standard Operating Procedures Compliance: Undertakes regular store audits and points out the gaps
Rectifies and maintains store standard

Understanding Consumer needs

Information Collection- Ensure compliance to the procedures and a high rate of registration.
Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
Develop rapport with top customers (approx. 20) of every store.

Team Management

Recruitment- Hire Store Manager under Reginal Manager’s guidance
Store manager quarterly appraisal/ performance review
Motivate and engage the team at the stores
Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
Spend Budget- Compliance monitoring, set monthly spends.
Training- To work with Customer Care Associates / Store Managers to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar