To achieve the revenue and gross margin targets for the categories managed
To optimize the store display stock and back-store inventory to increase the stock turns for the category
To ensure effective stock and visual merchandising including product label, accurate and updated prices, special/periodic promotional offers, point-of-purchase promotional materials, sales planning.
Monitor sales figures vis--vis plan/forecast and interpret trends to facilitate inventory planning along with the Sales Manager/Buyer. Work closely with buying team to ensure 100% fill rate at store.
To ensure shrinkage on floor is minimized as per company guideline. Increase sales and margins and minimize expenses, including dump and shrinkage
Conduct market surveillance for category managed in terms of competitors product and model mix, selling prices, promotional offers, visual merchandizing, customer traffic/footfalls and implements the best practices on the floor with the co- operation of Buyers.
Gather consumer data for feedback Sales staff are trained and constantly updated
Product knowledge, brand differentiation Recognize and develop talent Mentor sales assistance through training and career planning
Update category and store associates on latest development in new product/brands and presentation/selling technique
Healthy Sales and achievement of store KPI's - No of bills / ATV/ SPF/FUPT/Loyalty
Profitability from stores vide
Growth in Sales Adhering to operations parameters as per SOP in accordance with overall company policy
- Improving the commercial performance of the showroom by increasing its turnover. Maximising profitability through efficient showroom operations.
Managing Human resources, finance, inventory, customer care, Marketing and administration.
Ensuring a delightful shopping experience to customers and making the showroom to customers a preferred shopping destination to shop.
Revenue per Sq Ft and Gross Margin per Sq Ft for the categories managed
Increase in conversion ratio of respective category
Increased Average Transaction Value per customer
Stock Availability in terms of per cent reduction of stock-outs
Complete adherence to the training calendar for category team leaders and sales associates
Accuracy and uptime of all forms of Visual merchandizing for categories managed
Increase of Stock Turns for
