About Us
We are Porsche. We are home to what is, in the extraordinary scale of the automotive world, a small family of passionate enthusiasts - established in 1948 and run in Stuttgart to this day by the same family that bears the company name.
In the UK, we are trusted to represent and care for some of the most exciting, fastest, most advanced and beautiful cars ever created. We work with incredible and often inspiring customers who rightly expect our performance and ambition to match that of our cars.
Being relatively small means we are agile - an environment in which creativity thrives. It also means every one of us makes a difference. When it comes to creating our cars, we sweat the small stuff and we truly care about every part of our business - whether on the road, competing on the track or in styling and dynamics. We are aiming to establish the benchmark in an industry in which the bar is set very high. With the above in mind, we have a vacancy for a Marketing Communications Executive.
Job Purpose
Responsible for the management of Porsche Cars Great Britain social media channels and content curation, and generating demand through paid media campaigns - to build brand awareness, attract new customer acquisition and maintain customer loyalty. This role is highly creative and requires a multi skilled and adaptable candidate with strong attention to detail.
Core Specific Responsibilities:
- Supporting the Marketing Communications Manager to develop the Porsche Cars GB social media strategy, in alignment with the strategic direction of the central team in Germany (Porsche AG).
- Responsible for all Social Media content management and curation in conjunction with an external agency, including:
- Developing the current Social Media platform strategy and identifying future opportunities
- Keeping at the forefront of industry developments.
- Driving growth and engagement across key local platforms.
- Management of the UK content calendar to ensure it is creative, engaging and aligned to strategic objectives.
- Developing a local content asset library, through curation/adaptation of existing assets and new content production where required.
- Strong storytelling skills and experience with ability to identify relevant brand stories from existing sources.
- Co-ordinating with the other Marketing Communications Executive for content publishing across owned digital platforms.
- Measuring success including in-depth analysis and optimisation of platform/channel performance.
- Develop content sharing processes with other business functions.
- Together with the external agency generating and communicating monthly, quarterly and annual reports.
- Delivering Live Marketing at key events, i.e. Goodwood Festival of Speed, and working closely with global social and communications teams.
- Supporting the Retail team with Social Media and Content activities within the Porsche Centre Network to be a 'best practice' example.
- Responsible for campaign delivery across product launches and brand communications, from initial brief to delivery and reporting, working closely with stakeholders, the Marketing Communications Manager and agency partners to deliver against the annual comms plan.
- This candidate is a Brand champion and highly creative individual, able to identify opportunities for communicating the brand purpose and reaching new audiences, working closely with our Partnerships team as required to develop opportunities.
- Daily contact and management of Agency Partners.
General:
- Provide support for PCGB national events and Centre Launch events where required.
- Processing POs & Invoices for the Communications team and maintaining budget tracking.
- Assisting with year-end reconciliation and P Submissions throughout the year.
- Continue to suggest and develop innovative and inspiring ideas, ensuring Porsche moves with the customer/product market.
Core Accountabilities:
- To understand and assist in the delivery of Marketing Communications plan and objectives.
- Take ownership for personal development needs in anticipation of Business requirements.
- Contribute fully within the team, ensuring the right environment is maintained and use initiative to identify relevant opportunities.
- Ensure the appropriate level of management control and system exploitation is applied to all relevant systems.
Requirements
Required experience:
- Proven experience in social media management.
- Excellent attention to detail and copywriting/copy-proofing skills.
- Ability to manage multiple projects and coordinate with internal and external stakeholders, including senior management and agencies.
- Proven digital media buying experience
- Experience within the luxury industry or working on luxury products
Related Studies/Qualifications:
- Qualification in Business Studies, Marketing, Sales or other relevant Bachelor Arts degree.
Required IT-skills:
- Excellent level of PC literacy, including MS Office.
Preferred language knowledge:
- Fluent in spoken and written English.
- Knowledge or spoken and written German would be an advantage.
Other requirements:
- A pro-active worker, self-starter and good team player.
- Good project management skills, including the ability to take on, manage and develop own projects from brief to delivery.
Benefits
We are looking for the very best and brightest to join our family of proud, passionate enthusiasts at Porsche Cars GB for what promises to be an incredible journey as we respect our history and embrace our future.
In return you will receive a highly competitive salary, annual bonus scheme, access to a VW Loan Car, private medical insurance, 27 days holiday per years and other attractive benefits. If you can demonstrate the skills and experience, we are looking for, are looking for a challenging and rewarding career with a premium brand, and would love to join our team then please apply at the link below, attaching a copy of your CV and detailing your current remuneration package.
Due to the high volume of applications we generate for our vacancies, we are regrettably not able to send a personalised reply to every applicant.
