Network18 is India's largest platform-agnostic news media powerhouse, offering a comprehensive footprint across various Indian languages on Television, Digital & Publishing platforms.
Our Digital content businesses include leadership properties like Moneycontrol.com, News18.com, CNBCTV18.com, and Firstpost.com, covering news & opinion across websites and mobile apps. Our TV channels comprise of marquee brands like CNBC TV18, CNN News18, News18 India, and a plethora of language channels covering the length and breadth of India. We also publish renowned brands like Forbes India and Overdrive. Network18 Media delivers latest & quality information to 770+ million discerning audiences.
At Network18, we bring together a diverse team of 5000+ employees, all driven by a shared passion for creating immersive content and innovative ideas. We take pride in our people, recognizing them as the cornerstone of our organization's success. Our focus is on fostering an environment where employees can achieve their personal and professional goals, offering opportunities for learning, collaboration, and growth at every stage of their career journey.
Years of Experience
12+ years in branded content, advertising, or integrated marketing, with extensive experience in managing large-scale multimedia campaigns.
The senior sales personnel will oversee the creation, management, and execution of large-scale branded content campaigns across diverse categories. The role requires a deep understanding of content strategy, campaign development, and regional market nuances to deliver high-impact brand stories.
As a leader, you will collaborate with internal teams and clients to ensure the brand’s objectives align with compelling, innovative content solutions. This role involves building relationships with key brand stakeholders and developing content strategies that drive engagement and ROI.
Key Responsibilities:
- Campaign Strategy & Development: Lead the development of large, branded content Network campaigns for west clients
- Category Expansion: Spearhead the creation of new campaign categories, identifying growth opportunities for branded content initiatives across diverse industries
- Client Management: Cultivate strong relationships with key clients, working closely with brand teams to understand their needs, deliver on objectives, and provide solutions that elevate brand awareness and customer engagement.
- Cross-functional Collaboration: Work closely with sales, creative, and media teams to design and execute integrated campaigns that meet client expectations and deliver measurable results.
- Market Insights & Trends: Stay updated on regional market trends and consumer behaviour
- Performance Tracking & Reporting: Set KPIs for campaigns, track performance, and provide insightful reports on campaign success
Qualifications & Requirements:
- MBA or advanced degree preferred
- Proven track record of 10+ years in branded content, advertising, or digital marketing with a focus on large-scale campaign management.
- Experience working with top-tier brands, especially in developing multi-channel content strategies.
- Demonstrated success in managing content creation teams and delivering high-quality, on-brand content that drives business outcomes.
- Strong understanding of regional market dynamics and consumer behaviour
- Exceptional communication, and client management skills.
- Ability to manage multiple projects simultaneously
Disclaimer: Please note Network18 and related group companies do not use the services of vendors or agents for recruitment. Please beware of such agents or vendors providing assistance. Network18 will not be responsible for any losses incurred.
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