Key Responsibilities:

Enhance Revenue Generation: Spearhead monetization strategies to maximize the revenue potential of the Primo Category.
Strategic Collaborations: Partner with internal teams to boost the growth and consumer preference for the Primo Brand, enhancing its market position.
Product and Customer Experience Enhancements: Implement initiatives aimed at expanding market share, reducing return rates, and strengthening brand loyalty for Primo.
Marketing and Brand Development: Lead marketing efforts to increase consumer awareness and improve the market perception of the Primo brand.
Value Articulation and Operator Engagement: Develop and implement programs that enhance the perceived value of Primo and foster operator engagement.
Leadership in Market and Category Expansion: Take charge of special projects to establish Primo as a category leader and expand its market presence.
Competitive and Market Analysis: Conduct thorough analyses of market trends, competitor actions, and customer feedback to pinpoint opportunities for differentiation and continual enhancement of the Primo category.

Qualifications

Relevant Industry Experience: Must have significant experience in category management, product development, or business development within the logistics, travel, hospitality, or e-commerce sectors
Industry Knowledge: A profound understanding of market dynamics, consumer behavior, and the competitive environment in the travel and transportation industry is highly desirable
Analytical and Strategic Skills: Exceptional skills in analysis and strategy, capable of turning insights into effective, actionable plans
Communication and Influence: Strong ability to communicate effectively and influence stakeholders at all organizational levels
Results-Driven Approach: Proven track record of achieving measurable business results and fostering continuous improvement
Educational Background: A Bachelor's degree in any field, complemented by an MBA

Experience Requirement

Professional Experience: A minimum of 3 years and up to 5 years of relevant professional experience

redBus jobs