Title: Social Media & Content Manager

Salary: Range £28,000 to £35,000

Location: Cardiff, UK / Hybrid

We are seeking a dynamic and creative Social Media & Content Manager to oversee and execute innovative social media and content strategies. In this role, you will work closely with and report directly to the Brand Director, ensuring all campaigns align with the company’s brand vision and objectives.

The ideal candidate will play a pivotal role in developing brand awareness, engaging with target audiences, and driving online growth. This includes managing social media platforms, creating compelling content, and collaborating with influencers to amplify the brand's reach.

Your work will directly influence how the brand is perceived online, contributing to our overall marketing strategy and driving measurable results.

Responsibilities

Social media strategy

Develop, implement, and manage social media strategies across leading platforms (e.g., Instagram, Facebook, YouTube, and TikTok)
Stay updated on emerging trends and platform updates to adapt strategies
Lead all social media initiatives, managing campaigns from start to finish - briefing, creative conception and post-campaign analysis

Content creation & management

Plan, create, and schedule engaging multimedia content
Collaborate with internal teams or external agencies to ensure content aligns with brand identity and goals
Maintain and update the content calendar, ensuring consistency across all channels with sign-off from Brand Director
Create high-quality, self-shot social content
Manage the production of all content, creating assets for paid media and supplying content for email marketing campaigns

Community engagement

Respond to comments and messages in a timely and professional manner
Foster a strong online community by engaging with followers and influencers

Influencer marketing

Identify and collaborate with relevant influencers or content creators to expand reach
Manage influencer campaigns from conception to completion
Strategise brand collaborations, making informed decisions on talent and creative concepts

Analytics & reporting

Monitor and report on social media performance on a weekly and monthly basis
Use data to inform decision-making and optimise future campaigns

Experience

4 years in a similar social media role within luxury beauty, fashion or lifestyle
Experience growing engagement and audiences across social media platforms
A strong creative eye, attention to detail, and overall genuine passion for the social media landscape are key
Highly organised with strong written and verbal communication skills
A collaborative style of working
Graphic design skills are desirable

What you’ll get

Competitive salary and annual bonus package
WFH Fridays, plus an early finish
Newly refurbished office located in the heart of Cardiff
Free quarterly product allowance
A fun and friendly team with regular team events
Fully stocked snacks, tea and coffee

Milk & Blush

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Social Media & Content Manager