Title: Social Media & Content Manager
Salary: Range £28,000 to £35,000
Location: Cardiff, UK / Hybrid
We are seeking a dynamic and creative Social Media & Content Manager to oversee and execute innovative social media and content strategies. In this role, you will work closely with and report directly to the Brand Director, ensuring all campaigns align with the company’s brand vision and objectives.
The ideal candidate will play a pivotal role in developing brand awareness, engaging with target audiences, and driving online growth. This includes managing social media platforms, creating compelling content, and collaborating with influencers to amplify the brand's reach.
Your work will directly influence how the brand is perceived online, contributing to our overall marketing strategy and driving measurable results.
Responsibilities
Social media strategy
- Develop, implement, and manage social media strategies across leading platforms (e.g., Instagram, Facebook, YouTube, and TikTok)
- Stay updated on emerging trends and platform updates to adapt strategies
- Lead all social media initiatives, managing campaigns from start to finish - briefing, creative conception and post-campaign analysis
Content creation & management
- Plan, create, and schedule engaging multimedia content
- Collaborate with internal teams or external agencies to ensure content aligns with brand identity and goals
- Maintain and update the content calendar, ensuring consistency across all channels with sign-off from Brand Director
- Create high-quality, self-shot social content
- Manage the production of all content, creating assets for paid media and supplying content for email marketing campaigns
Community engagement
- Respond to comments and messages in a timely and professional manner
- Foster a strong online community by engaging with followers and influencers
Influencer marketing
- Identify and collaborate with relevant influencers or content creators to expand reach
- Manage influencer campaigns from conception to completion
- Strategise brand collaborations, making informed decisions on talent and creative concepts
Analytics & reporting
- Monitor and report on social media performance on a weekly and monthly basis
- Use data to inform decision-making and optimise future campaigns
Experience
- 4 years in a similar social media role within luxury beauty, fashion or lifestyle
- Experience growing engagement and audiences across social media platforms
- A strong creative eye, attention to detail, and overall genuine passion for the social media landscape are key
- Highly organised with strong written and verbal communication skills
- A collaborative style of working
- Graphic design skills are desirable
What you’ll get
- Competitive salary and annual bonus package
- WFH Fridays, plus an early finish
- Newly refurbished office located in the heart of Cardiff
- Free quarterly product allowance
- A fun and friendly team with regular team events
- Fully stocked snacks, tea and coffee
