DETAILS RESPONSIBILITIES:

Achieve budgeted sales margin targets of Fresh, Foods & UHT products to deliver the company’s growth objective
Achieve product distribution in all Trade channels as per the recommended portfolio to optimize sales & increase market share
Maintain wastage under budgeted level to optimize margins
Ensure all TC/ credit customers are in line with company policy to avoid any financial loss to company
Set/ review targets for salesmen to achieve overall target objective of the area
Retain/ negotiate for existing/ new shelf space to maintain market dominance
Ensure product hygiene & freshness in all trade channels to achieve optimum customer satisfaction & product quality
Ensure all staff members are equipped with the required skills & knowledge to optimize team productivity & performance
Motivate & encourage his team to optimize individual potential & productivity
Conduct effective & regular meetings to review performance & provide feedback.
Conducting effective session endorsement with Salesman/ Assistant & review performance daily.
Ordering of products” (advance ordering) by reviewing with Salesmen orders and ensuring it’s completed by cut off time every day.
Performing “morning duty” to ensure all sales vans hit the market on time and to provide support to any issues faced by Salesmen at the time of leaving depot.
Setting/ reviewing targets for Salesmen on a regular basis to ensure the sales/ growth objective is achieved.
Commencing new routes/ reviewing existing coverage to optimize resources.
Conducting route ride/ field assessment for all salesmen in his area.
Conducting route audit & customer satisfaction survey.
Reporting product complaints by having a vigilant check during market coverage.
Launching new product/ SKU’s in line with marketing guidelines
Providing timely feedback & market reports to management
Negotiating/ renewing LTA & temporary display contracts with customers
Collecting outstanding credit wherever necessary
Maintaining a vigilant check on staff activities to avoid any cases of fraud or misconduct
Ensuring all staff comply with company hygiene/ quality policy & safety guidelines
Ensuring time sheets are sent for all staff on time for correct payment of salary
Planning & execution of staff holiday on time as per personnel policy
Conducting TNA & training as per annual calendar & field assessment findings
Maintaining all records/ SQA forms as per company quality policy
Planning/ following journey cycle as approved by Line Manager
Continually check on competitor activities & provide feedback to management
Monitoring staff welfare/ accommodation standards & network with logistics on any pending issues.

EDUCATIONAL QUALIFICATION, EXPERIENCE:

Graduate bachelor’s degree/preferred Management diploma in sales & marketing.
Basic written & spoken English
Spoken Arabic
Driving license
Computer Literacy.
2 years supervisory experience in van sales environment
Experience in handling key accounts
GCC experience

National Aquaculture Group | NAQUA

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