Company Profile
Firstcry.com is Asia's largest online shopping portal for kids and baby products with more than 2 Lac products and over 10 million plus happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 2000 employees and the trend continues. With the headquarters in Pune, it also has presence in Delhi, Bangalore, Mumbai. The company is also expanding through the Franchise route, with more than 417+ stores opened across various states in India making it the second largest player in offline Executing the site merchandising calendar for multiple properties across FC platforms.
This includes new product and season launches, cross-category placements, Maintaining various site pages, developing and executing Firstcry site-wide events and search results.
- Develop merchandising for large site wide properties and work closely with buyers and marketing to schedule promotions
- Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
- Experience designing and executing online customer experiences
- Drive the sales and margin through merchandising and content initiative
- Daily engagement with team to evaluate top/bottom selling styles and refine go-forward plan for website and marketing content
- Analyze the sell thrus, stock covers, discounts, stock gaps, sales trends
- Collaborates with key stakeholders to plan visual merchandising strategy
- Propose strategies for merchandise and content to increase conversion
- Manages the product setup process, product navigation, onsite search and products cross sells
- Accurately launch products on the website according to delivery dates and business needs
- Liaise with Marketing and Social Media for integrated content planning and execution.
- Review and provide insight to business owners on daily, weekly and monthly KPIs Position Skills and Experience Requirements
- Liaison with Design team to create products catalogue/ digital banners , special campaigns and more.
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