INTRODUCTION At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
Burberry is looking an experienced Marketing Manager across brand and product marketing initiatives. Within this position you will drive 360 marketing planning for some of our most important marketing moments (eg festive, Lunar, Trench campaigns) working with business partners and marketing specialists to develop clear strategies and execute multi-channel marketing plans. You will also lead the execution of our brand storytelling calendar in collaboration with a cross-functional team. A key part of your role is facilitating long-term planning with commercial and merchandising partners to set clear seasonal marketing priorities and build strategic frameworks for regions and channels to execute.
RESPONSIBILITIES
Upstream planning
- Product storytelling: Partner with collection merchandising to develop product stories and animations to meet marketing needs eg Capsules, Gifting moments in line with our critical path
- Market: Support the Marketing Director in mapping out seasonal focuses and align with merchandising on product to support
- Support marketing director on creation of clear product category strategies and own the execution of these
Campaign/marketing moment strategy
- Build out strategic frameworks for marketing moments eg festive, outerwear, bags campaigns
- Collaborate with strategic channel teams to create framework for execution
- Ensure that regions are fully brief on this framework with sufficient time for local execution where relevant
- Ensure regional and cross functional feedback and considerations are incorporated to initial strategy
- Partner with cross functional team to bring strategies to life as the 360 marketing lead on certain projects
Day to day marketing management:
- Coordination with key partners including digital multibrand, marketing partners, charity partners etc
- Summarising and communicating cross functional marketing plans to key stakeholders, preparing presentations and anticipating when these need be distributed, updating calendars etc
- Analysing merchandising buys to recommend product for shoots in partnership with styling
PERSONAL PROFILE
We are looking for a candidate with relevant 360 marketing experience, preferably in the luxury or fashion sectors, and adept at collaborating with multiple stakeholders.
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.