DETAILS RESPONSIBILITIES:
- Achieve budgeted sales margin targets of Fresh, Foods & UHT products to deliver the company’s growth objective
- Achieve product distribution in all Trade channels as per the recommended portfolio to optimize sales & increase market share
- Maintain wastage under budgeted level to optimize margins
- Ensure all TC/ credit customers are in line with company policy to avoid any financial loss to company
- Set/ review targets for salesmen to achieve overall target objective of the area
- Retain/ negotiate for existing/ new shelf space to maintain market dominance
- Ensure product hygiene & freshness in all trade channels to achieve optimum customer satisfaction & product quality
- Ensure all staff members are equipped with the required skills & knowledge to optimize team productivity & performance
- Motivate & encourage his team to optimize individual potential & productivity
- Conduct effective & regular meetings to review performance & provide feedback.
- Conducting effective session endorsement with Salesman/ Assistant & review performance daily.
- Ordering of products” (advance ordering) by reviewing with Salesmen orders and ensuring it’s completed by cut off time every day.
- Performing “morning duty” to ensure all sales vans hit the market on time and to provide support to any issues faced by Salesmen at the time of leaving depot.
- Setting/ reviewing targets for Salesmen on a regular basis to ensure the sales/ growth objective is achieved.
- Commencing new routes/ reviewing existing coverage to optimize resources.
- Conducting route ride/ field assessment for all salesmen in his area.
- Conducting route audit & customer satisfaction survey.
- Reporting product complaints by having a vigilant check during market coverage.
- Launching new product/ SKU’s in line with marketing guidelines
- Providing timely feedback & market reports to management
- Negotiating/ renewing LTA & temporary display contracts with customers
- Collecting outstanding credit wherever necessary
- Maintaining a vigilant check on staff activities to avoid any cases of fraud or misconduct
- Ensuring all staff comply with company hygiene/ quality policy & safety guidelines
- Ensuring time sheets are sent for all staff on time for correct payment of salary
- Planning & execution of staff holiday on time as per personnel policy
- Conducting TNA & training as per annual calendar & field assessment findings
- Maintaining all records/ SQA forms as per company quality policy
- Planning/ following journey cycle as approved by Line Manager
- Continually check on competitor activities & provide feedback to management
- Monitoring staff welfare/ accommodation standards & network with logistics on any pending issues.
EDUCATIONAL QUALIFICATION, EXPERIENCE:
- Graduate bachelor’s degree/preferred Management diploma in sales & marketing.
- Basic written & spoken English
- Spoken Arabic
- Driving license
- Computer Literacy.
- 2 years supervisory experience in van sales environment
- Experience in handling key accounts
- GCC experience