Description

TITLE: Digital Analytics - Product Analyst

DEPARTMENT: Digital

LOCATION: India

Position Description

The Digital Analytics team supports the Victoria’s Secret & Co digital platform, which focuses on

driving innovation and building the digital experience for millions of customers. The digital analytics

team is responsible for investigating and understanding the motivations and shopping behaviours of

these customers who engage with our digital products across mobile, desktop, tablet, and apps. This

team is closely integrated with our Product Owners (PO), User Experience (UX), Business, and

Technology groups, to inform and influence product roadmaps and the features within our digital

products.

As an Optimization Analyst with expertise in Adobe tools, you will be responsible for analytics

associated with Victoria’s Secret web, mobile, and in-product Testing programs. The successful

candidate will be responsible for supporting an ongoing Product optimization program and driving

insights from behavioural analysis. You will be calculating test results of A/B Split and Multivariate

tests, supporting ideation processes and coming up with hypotheses, and reviewing test charters.

(ie. Critiquing test hypothesis and ensuring methodological rigor and proper configuration). The

candidate must also dive deep into customer journeys to extract insights into how the website, APP,

and content perform. The ideal candidate is a strategic, analytical thinker, results and detailoriented, and possesses the know-how to help optimize business performance. You must be a selfstarter, have demonstrated the ability to influence decision-makers with data, be comfortable with

change, and desire to learn new tools and analytics techniques. You will work closely with crossfunctional teams to enhance user experiences, increase conversions, and drive business growth

through data-driven insights.

Responsibilities

As a Digital Analytics Product Analyst, your role will be to leverage data and analytics to drive

product enhancements and improvements. You will work closely with product managers, designers,

and development teams to analyze user behaviour and identify opportunities for optimizing digital

products, including websites, mobile apps, and other digital platforms. Your expertise in data

analysis and understanding of user insights will be critical in shaping product strategies and

delivering a seamless user experience.

Data Collection and Analysis:
Implement and maintain digital analytics tools to collect data from various digital

products.

Collaborate with the front-end web development team to ensure the tracking is in place

for the new enhancement.

Analyse user interactions, behaviour flows, and engagement metrics to gain actionable

insights into product performance.

Identify key performance indicators (KPIs) to measure product success and user

satisfaction.

User Experience Optimization:
Collaborate with product owners to improve the user experience based on data-driven

insights.

Use analytics data to identify pain points and areas for enhancement within the digital

products.

Propose and prioritize product improvements to increase user satisfaction and

conversion rates.

Data Analysis and Interpretation:
Analyze digital data to identify trends, patterns, and key performance indicators (KPIs)

related to user behaviour, conversion rates, marketing campaigns etc.

Generate insightful reports and dashboards to present data-driven insights to

stakeholders and decision-makers.

Monitor and measure the performance of product enhancement efforts, website traffic,

and user interactions to assess the effectiveness of product strategies.

Prepare regular performance reports, highlighting key findings and recommendations

for improvement.

A/B Testing and Experimentation:
Plan, execute, and analyse A/B tests and other experimentation strategies to optimize

product features and user experiences.

Draw conclusions from test results and provide data-backed recommendations for

product iterations.

Data Reporting and Visualization:
Create clear and insightful reports and dashboards to communicate product

performance and recommendations to stakeholders.

Present findings and data-driven insights to cross-functional teams and management.
Continuous Improvement:
Stay up-to-date with emerging trends and technologies in digital analytics and product

management.

Suggest process improvements to enhance the effectiveness and efficiency of data

analysis and product optimization efforts.

Requirements

Bachelor's degree in Data Science, Business Analytics, Product Management, Computer

Science, or a related field.

Proven experience in digital analytics, product analysis, or a similar role.
Strong proficiency in digital analytics tools implementation and reporting such as Adobe

Analytics, Google Analytics, Amplitude, or similar platforms.

Hands on experience on Adobe Experience Platform (AEP) Implementation.
Good exposure on Mobile App analytics implementation.
Knowledge of data visualization tools (e.g., Tableau, Power BI) to create impactful

reports and dashboards.

Familiarity with A/B testing methodologies and experiment design.
Analytical mindset with the ability to draw meaningful insights from complex datasets.
Understanding of user experience principles and their application in product

development.

Excellent verbal and written communication skills to collaborate with cross-functional

teams and present findings to stakeholders.

Detail-oriented with a passion for data accuracy and reliability.
Strong problem-solving skills and the ability to work independently and as part of a

team.

Proficiency in programming languages like Python or R is a plus.
Experience with SQL and data querying is beneficial.

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Requirements:

Bachelor's degree in Data Science, Business Analytics, Product Management, Computer

Victoria’s Secret & Co. jobs

Product Analyst