Purpose of the Role
This role holder is responsible for end-to-end management of the brand including profitability and growth.
Qualification & Experience
• Post-Graduation in Management (from a Premier institute preferred batch)
• Experience of 4 to 5 years in FMCG
• Minimum 2 years of Brand Management Experience
Key Deliverables of the Role
• Responsible for Brand building, equity, trials & loyalty of the assigned brand/s
• Development & execution of future extension pipeline
• Responsible for growth and profitability of the Brand
• Develop Marketing programs to drive brand to max potential
• Consumer Insighting for brand strategy & innovation
• Media planning & execution of ATL & BTL for the brand
• Lead communication development on the brand including digital content and platform marketing
• Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives
Knowledge, Skills & Competencies
• Leads Communication, Media strategy and planning his/ her business
• Provides strategic, visionary leadership
• Creates strong brand equities
• Has strong consumer Understanding
• Manages and implements Projects with excellence
• Is creative and innovative
• Takes “personal” risk and makes a difference in the Brand, Business
• Project Management
Reporting Relationships
Reports to Group Product Manager / Group Product Head
Other Interface
• Sales teams (Trade Marketing & Key Account Managers)
• Marketing teams (Consumer Insights & Media)
• R&D teams (Product Development & Packaging Development)
• Supply Chain & Commercial teams
• Consumers
• Agency partners (Creative, Research & Media)
Growth Path & Future
• The member has options of working on challenging assignments not only in India but across Marico international geographies. There could be exposure to other categories as well to develop a more wholesome perspective. In a 2-3 yr horizon the member could move to a GPM role followed by a GPH role
Value Proposition to the Candidate
• Opportunities to take the challenge of leading brands in multiple portfolios like Personal Care, Foods, Male Grooming, leveraging the goodwill of the Marico equity
• A great deal of freedom and flexibility in choosing ideas / strategies / platforms to create and deploy robust and effective marketing plans.
