. Market Analysis and Strategy:
Conduct comprehensive market research and analysis to identify trends, competitive landscapes, and
customer preferences specific to the Dubai real estate market.
Develop data-driven marketing strategies and plans aligned with the unique needs and opportunities
of the Dubai market.
Stay abreast of regulatory changes and industry developments impacting the real estate sector in
Dubai.
2. Brand Management and Positioning:
Define and communicate the value proposition of our real estate projects in Dubai, ensuring alignment
with local market demands and cultural sensitivities.
Develop and implement brand-building strategies to differentiate our projects and enhance brand
awareness in the Dubai market.
Maintain consistency in branding across all marketing collateral and communications, adhering to local
cultural norms and preferences.
3. Digital Marketing and Online Presence:
Lead digital marketing efforts targeting Dubai audiences, including social media campaigns, email
marketing, and search engine optimization (SEO).
Optimize digital platforms and websites to enhance visibility, drive traffic, and generate leads from
potential buyers and investors in Dubai.
Monitor and analyze digital marketing metrics to evaluate campaign effectiveness and identify areas
for improvement.
4. Traditional Marketing and Advertising:
Plan and execute traditional marketing initiatives tailored to the Dubai market, such as print
advertisements, outdoor signage, and direct mail campaigns.
Collaborate with creative agencies to develop impactful marketing materials that resonate with Dubai
audiences and adhere to local cultural norms.
Manage advertising budgets effectively to maximize ROI and reach target audiences in Dubai.
5. Sales Support and Lead Generation:
Work closely with the sales team to develop marketing collateral and tools that support the sales
process and drive conversions.
Generate high-quality leads through targeted marketing campaigns and activities tailored to the Dubai
market.
Implement lead nurturing strategies to guide prospects through the sales funnel and facilitate
successful transactions.
6. Event Management and Promotions:
Plan and coordinate promotional events, property showcases, and networking opportunities to engage
with potential buyers and investors in Dubai.
Oversee event logistics, including venue selection, vendor management, and budget allocation,
ensuring seamless execution of marketing activities.
Measure the success of events and promotions through key performance indicators (KPIs) and adjust
strategies as needed to optimize results.
7. Represent the company at industry events, showcasing expertise and leadership within the real estate
sector.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
Minimum of 5 years of experience in marketing roles within the real estate industry, with a focus on the
Dubai market.
Deep understanding of Dubai's real estate market dynamics, regulations, and cultural nuances.
Proven track record of developing and executing successful marketing strategies that drive sales and
enhance brand visibility in Dubai.
Strong analytical skills and proficiency in interpreting market data and trends.
Excellent communication, presentation, and interpersonal skills.
Ability to work effectively in a fast-paced, multicultural environment.
Proficiency in digital marketing tools and platforms, including CRM software, Google Analytics, and social
media management tools.
