Duties and Responsibilities:
- Develop the annual marketing strategy and campaign calendar in line with business objectives.
- Plan, manage and execute all digital marketing activities, including SEO/SEM, CRM, GDN ads & GSN, retargeting, social ads, and display advertising campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience of ecommerce site.
- Utilize strong analytical ability to evaluate end-to-end customer experience across customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Professional Requirements:
- Bachelors/ Diploma in Marketing/ Marketing Communications or related discipline.
- Proven working experience of 5 to 7 years in digital marketing and ecommerce brand management.
- Demonstrable experience leading digital brands in an ecommerce setting.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate testing.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Ads campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in digital marketing.
