Job Title: Digital Campaign Manager
Location: Mumbai (MIDC Andheri)
Experience: 2-5years
HDFC securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.
We are seeking a highly skilled and detail-oriented Digital Campaign Executor to join our dynamic marketing team. The ideal candidate should have a strong understanding of various digital marketing platforms, with a particular emphasis on Clevertap, and be able to create, manage, and optimize campaigns across multiple channels including Adobe, Netcore, WhatsApp, SMS, RCS, and various social media platforms. This role requires a combination of technical proficiency and creative thinking to ensure the successful execution of digital marketing campaigns.
Key Responsibilities:
Campaign Planning and Execution:
- Create and implement comprehensive digital marketing campaigns using platforms such as Clevertap, Adobe, Netcore, WhatsApp, SMS, RCS, and various social channels.
- Develop strategies for targeting specific audience segments and demographics.
Clevertap Expertise: (App engagement)
- Possess in-depth knowledge and proficiency in using Clevertap to design and execute campaigns.
- Leverage Clevertap to personalize user experiences, send push notifications, and optimize campaigns based on user behaviour.
- Understanding of events and user properties in Clevertap for setting campaigns
Multichannel Campaign Management:
- Coordinate campaigns across different channels, ensuring a consistent and effective message is delivered.
- Manage the distribution of content through various channels, including email, SMS, social media, and messaging apps.
Data Analysis and Optimization:
- Monitor campaign performance using analytics tools and adjust strategies as needed to improve results.
- Use data-driven insights to refine targeting, content, and delivery methods.
Content Development:
- Collaborate with the content/growth team to create compelling and engaging content for campaigns.
- Ensure that messaging aligns with the brand's voice and goals.
Compliance and Regulations:
- Stay up to date with data protection and marketing/compliance regulations to ensure campaign compliance.
Reporting and Documentation:
- Generate regular reports on campaign performance and share insights with the respective marketing/growth team.
- Maintain detailed documentation of campaign strategies, configurations, and outcomes.
- Manage billing process of the vendors as well.
Qualifications:
- Bachelor's degree in marketing, digital marketing, or a related field.
- Proven experience in digital marketing campaign execution, with a focus on Clevertap.
- Proficiency with marketing automation tools and platforms including Clevertap, Adobe, Netcore, and others.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Familiarity with SMS, RCS, WhatsApp, App Notification, Browser Notification and social media marketing.
- Knowledge of data privacy regulations and best practices.
- Creative thinking and ability to adapt to changing market trends.
If you are a results-driven individual with a passion for digital marketing and Clevertap expertise, we encourage you to apply for this exciting opportunity to make a meaningful impact in our digital campaigns.