Godrej Appliances
Godrej Appliances’ journey began in 1958 with a goal to develop and manufacture a refrigerator in India. The business manufactured India’s first refrigerator and it was momentous, and a big milestone in India’s journey of self-reliance.
Today, the business has grown to become one of India’s largest players in the fast-growing home appliances market. With manufacturing facilities in Shirwal, outside of Pune, Maharashtra and Mohali, Punjab which are the first and only manufacturing units in the country to win the coveted Platinum Green Co. certification for the efforts in green manufacturing; and a state-of-the-art R&D centre in Pirangut on the outskirts of Pune.
Job Description
- Brand Visibility Management: - Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs
- Identify cost effective OOH media for improving brand visibility
- Event Management:
- Prepare on-ground event calendar for the Branch
- Evaluate and recommend productive exhibitions, road-shows, melas etc.
- Modern Trade:
- Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in state
- Responsible for driving promotion activities in key accounts
- Canvasser Management: - Identify outlets for recruitment & placement of canvassers
- Track productivity-cost acquisition per appliance
- Impart training on product and selling skills
- MIS Management: - Monitor and report daily secondary sales of appliances
- Weekly MOP tracking and reporting
- Analyze and report effectiveness of exhibitions, road-shows & melas.
- Canvasser productivity and cost effective analysis
-Monitor competitors- marketing activities & provide constant feedback to HO
Qualification: Graduate + MBA or PG (Marketing) - Full time degree
Experience: Min 5 Years - Max 10 Years.