About the Role:
We are looking for a creative, motivated individual to help plan and execute the content across various social channels along with a team of executives and content creators. The ideal candidate will have a passion for beauty and fashion, along with a proven track record in content creation and strategic execution. This role requires a blend of creativity, strategic thinking, and leadership to drive the creation of educational and inspirational content while managing sales and key events.
Job Description:
Create Educational and inspirational Beauty/Fashion-forward content:
- Collaborate with creative teams to produce high-quality video content for MyNykaa & Nykaa TV. Ensure content aligns with Nykaa's brand voice and resonates with our audience.
- Calendar planning of hero, hub and hygiene content. Ensuring qualitative posts across various mediums such as reels, carousels, statics.
- Create assets that are focused on Nykaa’s brand positioning, to play up features on the app and web platform.
Strategy & Execution:
- Design and implement content strategies that drive engagement and growth for MyNykaa & Nykaa TV.
- Plan and execute key sales events and promotional campaigns.
- Analyze performance metrics and adjust strategies to optimize results.
Project Management:
- Oversee the content production process from ideation to publication.
- Coordinate with cross-functional teams including Marketing, Social Media, and Shoot & Production to ensure timely and effective content delivery.
- Manage budgets and timelines for content projects and events.
Leadership:
- Lead a team of content creators and coordinators, providing guidance and support to achieve team goals.
- Foster a collaborative and innovative work environment.
- Stay updated on industry trends and best practices to ensure Nykaa remains at the forefront of beauty and fashion content.
Sales & Event Management:
- Strategize and execute plans for sales events and key promotional activities.
- Work closely with sales and marketing teams to drive revenue through effective content and event strategies.
- Monitor the success of events and campaigns, providing detailed reports and recommendations for improvement.
Knowledge and Skill / Qualification Requirements:
- Bachelor’s degree in marketing, Communications, Fashion, or a related field.
- 7+ years of experience in content creation, digital marketing, or a similar role within the beauty or fashion industry.
- Proven experience in managing video content production and strategy.
- Experience leading a small team and working cross functionally with other departments
- Ability to strategize with the changing/trending nature of the digital space
- An established networker in the social media space who is able to engage and influence creative individuals.
- Ability to understand audience needs and behaviours across platforms /devices / content and translate this into strategic thinking.
- Excellent communication and interpersonal skills.
- Ability to analyze data and derive actionable insights.
- Creative mindset with a keen eye for detail and aesthetics.
- Proficiency in content management systems and video editing tools.