Role
The role is based at Mumbai and reporting to the Regional Business Manager
Business Context and Opportunities
A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 140,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, pulp and fibre, chemicals, textiles, carbon black, telecom, cement, financial services, fashion retail and renewable energy. Today, over 50% of Group revenues flow from overseas operations that span 36 countries in North and South America, Africa, Asia and Europe.
The Group would like to expand its Retail Footprint and leverage the trust and synergy built over the years in luxury retail by launching a Jewellery Business in India. India's gems and jewellery market contributed around 7% to GDP and 14% to India’s total merchandize export in February’21 with a market size was at US$ 78.50 billion in FY21. The jewellery industry in India is largely driven by individual family owned small to medium size businesses. Thus, the Group anticipates that there is scope of development of large retailers / brand in jewellery industry in near future. The venture will benefit from the retail experience, knowhow and trust build over the years with various ABG Luxury Retail Brands. It will also be able to harness the people, technical and operational capabilities from Group’s retail arms. The range will be developed as a proof of concept for an integrated offering and may be diversified with multiple brands post establishment of a commercially viable business model.
Essential Duties And Responsibilities
- Functional Responsibilities
- Driving the topline and bottom-line targets of the store
- Network expansion as per guidance
- Marketing
- Preparing and executing BTL plan to drive walkins to the store
- Inputs to drive walkins using ATL
- Measuring efficiency and impact of initiatives
- Merchandising
- Reviewing norms and providing inputs on the same
- Driving stock turns and AMC realization
- Insights of category performance/non-performance
- Franchisee appointment and management
- Market intelligence
- Competition insights
- Competition benchmarking
- Retail efficiency
- Driving KPIs- specially conversion, ticket size and scheme enrolment
- Achieving and improving NPS targets
- Inputs on layouts
- Achieving and improving customer satisfaction scores
- People management
- Selection of team members
- Controlling attrition
- Building a pipeline of leadership
- Ensuring store operation hygiene factors
- SOP adherence
- Managing compliance
- Stock management and shrinkage control
Critical Competencies For Success
- People leadership
- Drive for impact
- Drive for deliverables
- Adept at stakeholder engagement
- Good understanding of numbers
Person Profile
- Experience of working as a Cluster Manager/Area Manager, preferably in the jewellery or retail industry while handling multiple cities/states. Experience of handling large format stores preferred.
- Specifically, the successful candidate should have:
- Drive for achieving sales and profitability targets customer first approach
- Ability to multitask
- High on integrity and morality
- Educational Qualification: Graduate and preferably an MBA