Job Overview:
We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding of customer lifecycle management.
Key Responsibilities:
Retention Strategy Development:
- Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement.
- Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication.
Campaign Management:
- Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage.
- Optimize campaigns across email, SMS, push notifications, and in-app messaging.
- A/B test campaigns to determine what drives the best engagement and retention.
Data Analysis & Reporting:
- Monitor campaign performance and derive actionable insights using analytics tools.
- Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels.
Collaboration:
- Work closely with product, content, and marketing teams to align retention efforts with overall business goals.
- Partner with the design team to create engaging creatives and messaging.
Tool Expertise:
- Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns.
- Stay updated with the latest features of these platforms and implement best practices.
Customer Insights:
- Gather and interpret customer feedback to improve retention strategies.
- Identify patterns and trends in customer behavior to predict churn and take proactive measures.
Knowledge and Skill / Qualification Requirements:
- 1–3 years of experience in retention marketing or customer lifecycle management.
- Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory.
- Strong analytical skills and a data-driven mindset.
- Familiarity with segmentation, A/B testing, and campaign optimization.
- Excellent communication skills with a focus on creating customer-centric strategies.
