Overview
The Marketing Manager plays a crucial role in driving the overall marketing strategy and ensuring its alignment with the company's objectives. They are responsible for leading the marketing team, developing strategic initiatives, and collaborating with cross-functional teams to achieve business growth and customer acquisition goals.
Key Responsibilities
- Develop, implement, and manage marketing campaigns to promote the organization’s services and brand presence.
- Collaborate with cross-functional teams to create strategies for driving customer engagement and lead generation.
- Manage and optimize digital marketing channels (social media, SEO, email marketing, etc.) to maximize reach and impact.
- Analyze market trends, customer behavior, and competitive landscape to identify growth opportunities.
- Oversee content creation and promotional materials, ensuring alignment with the brand's tone and strategy.
- Track and report on key performance metrics, providing actionable insights for continuous improvement.
- Stay up-to-date with the latest digital marketing trends and technologies.
Requirements
- Bachelor’s degree in Business Administration (BBA) or a related field with a minimum GPA of 3.5/4.0.
- 2-3 years of marketing experience, preferably in the private sector or FMCG industry.
- Proficient in current IT and digital marketing trends, with the ability to manage promotions across multiple channels.
- Excellent communication, organizational, and analytical skills.
- A proactive and creative mindset with the ability to understand and execute on business objectives.
- Experience with tools such as Google Analytics, SEO, SEM, and marketing automation platforms.
Skills: analytical skills,customer engagement,digital marketing,market trends analysis,google analytics,performance metrics tracking,market research,it proficiency,marketing campaigns,creative mindset,organizational skills,content creation,strategic planning,digital marketing channels,marketing automation platforms,digital marketing trends,proactive mindset,team leadership,sem,seo,communication skills
