INTRODUCTION At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
PURPOSE Burberry is looking for a talented Social Media Assistant to join the Social Media team and the wider Channel Innovation team. With strategic thinking and attention to detail, you will excel at social media content ideation, optimisation, publishing, community engagement, campaign planning, social listening, and reporting. Passionate about connecting people through social, you are in tune with trends, platforms, and best practices, with a strong grasp of social-first content and an eye for innovation.
RESPONSIBILITIES - Support in the flawless day-to-day execution of our channels.
- The social lead for copy briefing, liaising with global teams to compile briefs - including central (London) and APAC.
- Owning weekly and monthly reporting across different KPIs including engagement and listening.
- Decode metrics to provide insights around any specific subject, utilising social tooling and platform capabilities.
- Contribute creatively by sharing platform-native ideas, suggesting platform native creators and support on APAC channels.
- Actively contribute to creative conversations around content ideation, suggesting creators and partners with a finger on the pulse of social trends.
- Confidently communicate your ideas through the building of effective working relationships with global teams.
- Lead communications with regional social and digital teams, keeping them up to date with global marketing plans and interpreting local nuance. Supporting the wider teams with updates on local social planning.
- Through an understanding of platform nuances, suggest different publishing levers to optimise performance.
EXPERIENCE - In-depth knowledge of all western social platforms and native content, including not limited to: Instagram, TikTok, X, Facebook, Pinterest, Snap, YouTube.
- An understanding of Asian social networks is essential, including but not limited to: WeChat, Weibo, Douyin, Red Book, Line, Kakao.
- An analytical mind with an undersanding of social metrics, and how to interpret that data into actionable insights and learnings.
- Demonstrate a strong work ethic and willingness to learn; a self-starting attitude and enthusiasm is a must.
- An exceptional communicator - confident in presenting ideas and social thinking to different parts of the business and stakeholders
MEASURES OF SUCCESS - Ensure daily end-to-end planning, executing and reporting on organic social channels.
- Consistently drive performance through exceptional publishing execution.
- Build and maintain strong relationships cross-team relationships with a focus on central function and APAC.
- Own, update and present the collaborator bank on a regular basis, a bible of brand-aligned social collaborators.
- Maximise KPls through actionable insights and presentations to stakeholders
FOOTER Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
