Job Role:
In the product marketing role, you will be responsible for marketing of products/services/channels to all stakeholders. This will include curating the go-to-market strategies & plan, crafting the messaging and positioning for products and developing innovative marketing programs for customer acquisition and engagement. You must have attention to detail and an eye for quality.
Key Responsibilities:
- Develop and execute comprehensive mobile app marketing strategies to increase user acquisition, retention, and engagement
- Analyze market trends, user behavior, and competitive landscape to identify growth opportunities
- Oversee the planning and execution of mobile marketing campaigns across channels, including social media, email, push notifications, and in-app messaging
- Collaborate with product, UX/UI, and development teams to optimize app features and user experience
- Utilize data analytics and performance metrics to measure campaign effectiveness and drive continuous improvement
- Lead the marketing initiatives to achieve departmental goals
- Manage budgets and allocate resources effectively to maximize ROI on mobile marketing initiatives
- Stay updated on industry trends, emerging technologies, and best practices in mobile marketing
Job Requirements:
- Strong content writing skills to drive the new age communication objectives
- Strong knowledge of app store optimization (ASO) and user acquisition strategies
- Proven experience managing multiple projects simultaneously in a fast-paced environment
- Have experience in app analytics to define and track metrics across the
- Excellent leadership and people management skills to interact with team members, staff, colleagues, cross functional teams and third parties
- Familiarity with mobile analytics tools
- MBA with 7+ years of experience in digital marketing, with a focus on mobile app marketing
