TALA, a digital-first women’s activewear company, has been on a rocket ship since its founding in 2019 by Entrepreneur Grace Beverley. Scaled on amazing organic social traction, we’ve matured into a business with a multi-faceted performance marketing strategy across multiple channels. Off the back of our success, we’ve raised funds with world-class venture capital and are in a period of extraordinary growth.
We are seeking a dynamic and results-driven Retention Growth Manager (Maternity Cover) to lead and execute our retention strategy during a 10 month fixed term contract. We’ve always had a loyal following and our community is at the heart of who we are as a brand. You will be key to driving growth from our existing customers, using your skills in retention & CRM strategy, execution, segmentation and database growth. There will also be opportunity to widen your channel experience and get involved in the exciting growth trajectory of TALA.
Tasks
Content creation & strategy
- Contribute to and implement the overall creative and social media content strategy, ensuring alignment with TALA brand guidelines and business objectives.
- Develop concepts and execute social-first content campaigns across key channels to drive KPIs (engagement, reach, and growth).
- Attend campaign shoots, generate shot-lists in response to briefs set by the Head of Socials and channel owners; capture high-quality content (statics + videos) and edit content promptly to best practice and in line with brand guidelines.
- Remain agile and be prepared to capture content at short notice using your creativity to find the most aesthetic locations to produce high-quality content.
- Be the aesthetic guardian of our social channels
- Create compelling customer-facing copy for our campaigns on our social channels, tailoring to each channels needs
- Confident in front of the camera, excited & passionate to talk about the product to the TALA audience.
Trends & insights
- Stay ahead of the latest social-first trends, tools and best practices to drive a social-first culture to maximise the impact of TALA’s content.
- Support and contribute to our weekly & quarterly reports on the live content trends of our social channels to drive our KPI’s improvement - engagement, reach and growth.
Requirements
You will bring
- At least 3-4 years of professional social media experience across Instagram and TikTok, but other social channels are a plus.
- You must be a creative thinker and communicator, proficient in idea generation and visualisation, display high taste levels in line with the brand, and show a deep understanding of how to achieve this. Excellent knowledge of current trends is crucial.
- Proven experience in creating high quality static and video content for Instagram and TikTok self sufficiently. You will need to be comfortable in multiple content settings (behind and in front of the camera), including directing/shooting talent. We’ll want to see examples of what you can do, from ideation to filming to editing.
- Highly skilled in editing software such as CapCut Pro, Adobe Premiere Pro and Photoshop, you’ll be confident with simple graphic design to guidelines.
- Be comfortable working in a start-up environment: working quickly with available resources. Have the agility to handle multiple projects simultaneously and adapt to changes in art direction and project execution.
- Be driven, flexible, and proactive with a positive can-do attitude with excellent communication and organisation skills.
As part of your application please include links to your socials on your CV ad/or attach a portfolio in place of a cover letter.
Benefits
Benefits
- Competitive salary
- Fun, startup working culture
- A sense of mission, and contribution to an ambitious growing business
- Tues – Thurs at our Vauxhall office, optional Mondays & Fridays can be remote
- Clothing allowance and discount on the best athleisure in the game
About Us
Our shopping habits are driven by global powerhouse fast fashion brands, churning out hundreds of thousands of cheap clothes every day, telling us we must shop and wear the latest styles.
TALA is the brand you always knew you wanted but could never quite find - responsibly made activewear and off-duty styles at competitive prices without the need to compromise on high-performance designs and flattering fits. TALA was founded in May 2019 by fitness entrepreneur Grace Beverley to disrupt the fast fashion and activewear industries after years of working in the space.
We are TALA. Flattering fits you feel good in and good about.
