RESPONSIBILITIES:
Collection:
• Analyze range architecture /PPA /market feedback for New development.
• To build a collection to suit the profile of the customers and constantly prepare an updated Shoeline.
• Propose new concepts in the category.
• Decide the launch period of the new concepts/range as per the seasonality.
• Continue to develop new & back-up collection as replacements of non-performance articles in alliance with sourcing & collection team.
• Visit sourcing partners & own units for new sample developments.
• Coordinate with costing team for cost settlement of new articles.
• New range presentation to Sales team & distributors for feedbacks.
• Pricing the articles based on concepts, distribution & margin keeping in mind minimum cushions required or reduction.
• To keep track of margins on monthly & seasonal basis for each category.
• All the above need to be approved by Merchandising Head and pricing to be counter approved by the Managing Director.
Open to Buy:
• The Budget Planning for the new season as per Company indication
• Decide on the concepts/categories to be highlighted in the approaching season.
• As per the control figures decided by the Company, the budget is to be allocated to the concepts.
• Monthly Sales stock procurement Plan for the Key projects/Categories.
• Monthly meeting with RM’s to discuss sales forecast & OTB.
• Month-wise buying plan based on the sales trend & forecast given by sales team.
• Constant revision in the Plan based on the sales pattern.
Order Placements:
• Based on Monthly OTB and FWC objective.
• To place Orders to sourcing/Unit as per the SOP.
• Keeping the factories running as per Factory Estimates as per the SOP.
• Weekly follow ups with planning team for timely dispatches.
• Coordinate with logistic team for timely deliveries at depot. Promotions:
• Present a plan to promote the collections, & develop the required POP’s in alliance with marketing team.
• Volume project to be highlighted – Chosen for you Trend Poster
• Shoeline catalogue to be developed each season.
• Concept wise catalogue to be developed
• To keep all Sales personnel informed about trends, Shoe Collection and Selling features of individual articles through the Merchandise catalogue/PoPs. Sales Monitoring:
• Constant review of the category in the four regions in order to supplement sales with optimum stock. • Weekly review of the category performance at Pairs/TO/margin level/FWC
• Providing more substitutes for bestselling concepts to capture market.
• Constantly reviewing the performance of new articles across the Depots.
Stock Management:
• Ensure availability of 9 weeks of stock in Depots.
• Ensure constant availability of NOOS at depot level.
• Eliminate the slow sellers and defective lines by interesting promotions and price reduction.
• Constantly mark the discontinued lines and pass the information to the Sales team so as to ensure a faster clearance of the same.
• Maintain an updated sample stock of the current lines with the updated sales record of all articles.
• Continue follow-up of the articles performance, increasing procurement of NOOS, stopping those slow movers.
Market Research:
• Keeping track of the emerging trends and prices in the market.
• Prepare seasonal trend board, story board and paper collections.
• Keeping in touch with the Regional Managers, ASM’s and Distributors.
• Analyzing the emerging buying habits • Visit competitors and suppliers
MIS:
• Contribute and assist to the ongoing development of MIS for Improvements in merchandising.
Sample management:
• Ensure all active lines are displayed in rack .
• Ensure all samples have sample card with all details and approvals.
• Ensure all samples are well maintained in terms of aesthetics and cleanliness.
• Ensure all Competitors samples are available for analysis.
